http://www.marceloproject.com Marcelo Project Tue, 18 Oct 2011 14:00:52 +0000 http://www.marceloproject.com en http://www.marceloproject.com/BABY-STAR-PROJECT http://www.marceloproject.com/following/marceloproject.com/BABY-STAR-PROJECT Tue, 18 Oct 2011 14:00:52 +0000 Marcelo Project 2166340 Inspired by children and old albums, the Pato Fu band recorded their tenth album with musical toys and children's vocal. An interesting project that reaches from babies to moms. The project was a great success and called the attention of Dermodex, a modern brand specialized in the care and protection of babies, that decided to join the band to develop a innovative project. Thus, together, they created the Baby Star project: Brazilian´s first music clip made entirely of photos sent over the Internet. People across the country can submit photos of their babies and the best ones will be chosen to be part of the video for the song Rock and RollLullaby. Did you like the project? To participate is easy, just take a picture of your baby and prove that he was born a star. <img src="http://payload.cargocollective.com/1/3/109055/2166340/tela01.jpg" border="0" width="670" height="168" width_o="670" height_o="168" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/site_dermodex_divulgao_01.jpg" border="0" width="670" height="536" width_o="670" height_o="536" src_o="http://payload.cargocollective.com/1/3/109055/2166340/site_dermodex_divulgao_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/tela3.jpg" border="0" width="670" height="725" width_o="670" height_o="725" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/tela4.jpg" border="0" width="670" height="725" width_o="670" height_o="725" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/tela04.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/frame01.jpg" border="0" width="670" height="375" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/frame02.jpg" border="0" width="670" height="374" width_o="670" height_o="374" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/frame03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/2166340/frame04.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame04_o.jpg" align="left" /> View site here Agency: Garage Interactive Client: Bristol-Myers Squibb Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva Director: Gabriel Barbosa http://www.marceloproject.com/GARAGE-LIVE-PORTFOLIO http://www.marceloproject.com/following/marceloproject.com/GARAGE-LIVE-PORTFOLIO Tue, 16 Aug 2011 14:13:09 +0000 Marcelo Project 1865296 PROBLEM Garage Interactive Marketing, a Brazilian digital agency, needs young creatives to renew its team and refresh its ideas. INSIGHT We need to create something different from the traditional face to face interview, where candidates lose time on traffic jams and creative directors need to stretch their busy schedule. IDEA Portfolio Live, an enterely online contest where we can choose our new trainees from an easy and quickly way. HOW IT WORKS Students send us 5 of their best works. Garage's creative team receive the material and already reply the candidates by mail with the exactly time of evaluation. When night comes and the right time arrives, we start to evaluate each ad, live, by webcam. If we like the stuff, we make a rock'n roll sign. If we don't, we just thumbs down. Having at least 3 rock'n roll signs, candidate is automatically selected for a personal interview. <img src="http://payload.cargocollective.com/1/3/109055/1865296/logo1.jpg" border="0" width="670" height="321" width_o="670" height_o="321" src_o="http://payload.cargocollective.com/1/3/109055/1865296/logo1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/tela1.jpg" border="0" width="670" height="323" width_o="670" height_o="323" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/tela2.jpg" border="0" width="670" height="725" width_o="670" height_o="725" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/tela3.jpg" border="0" width="670" height="918" width_o="670" height_o="918" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/tela4.jpg" border="0" width="670" height="918" width_o="670" height_o="918" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_archive.jpg" border="0" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_archive_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_cannes.jpg" border="0" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_cannes_o.jpg" align="left" /> Agency: Garage Interactive Client: Garage Interactive Concept: Marcelo Fernandes and Henrique Rojas Creative Director: Mateus Braga Art Director: Marcelo Fernandes Copywriter: Henrique Rojas http://www.marceloproject.com/YOUR-OWN-PLAYLIST http://www.marceloproject.com/following/marceloproject.com/YOUR-OWN-PLAYLIST Fri, 10 Jun 2011 22:55:35 +0000 Marcelo Project 1575448 <img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_beatles.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_beatles_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_rollingstones.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_rollingstones_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_thewho.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_thewho_o.jpg" align="left" /> Agency: DM9DDB Client: Terra Networks Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis and Cassiano Saldanha Concept: Henrique Rojas, Marcelo Fernandes and Tiago "Gaum" Freitas Art Directors: Marcelo Fernandes and Tiago "Gaum" Freitas Copywriter: Henrique Rojas http://www.marceloproject.com/SONORA-TYPE-AND-PLAY http://www.marceloproject.com/following/marceloproject.com/SONORA-TYPE-AND-PLAY Fri, 10 Jun 2011 22:12:22 +0000 Marcelo Project 1575262 A web banner for Terra's wide music division, Sonora. Click and type the lyrics. Make sure you follow the right letters as you go. <img src="http://payload.cargocollective.com/1/3/109055/1575262/typetoplay.jpg" border="0" width="670" height="747" width_o="670" height_o="747" src_o="http://payload.cargocollective.com/1/3/109055/1575262/typetoplay_o.jpg" align="left" /> View Work Here Agency: DM9DDB Client: Terra Networks Creative Directors: Sergio Valente, Moacyr Netto, Pedro Gravena Art Directors: Marcelo Fernandes, André "He-Man" Amaral, Daniel Bottas, Marcelo "Jesus" Mariano and Thiago Barbieri Copywriter: Daniel Xavier Flash Programmer and Animation: Felipe Rolli and Daniel Bottas http://www.marceloproject.com/DANONE-ACTIMEL-IN-THE-SCHOOL http://www.marceloproject.com/following/marceloproject.com/DANONE-ACTIMEL-IN-THE-SCHOOL Wed, 11 May 2011 20:31:28 +0000 Marcelo Project 1431672 <img src="http://payload.cargocollective.com/1/3/109055/1431672/logo_projeto.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/3/109055/1431672/logo_projeto_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1431672/conceito.jpg" border="0" width="670" height="220" width_o="670" height_o="220" src_o="http://payload.cargocollective.com/1/3/109055/1431672/conceito_o.jpg" align="left" /> Agency: Garage Interactive Client: Danone Creative Director: Mateus Braga Concept: Marcelo Fernandes, Adriana Leite, Paula Maia and Carol Saraiva Art Director: Marcelo Fernandes and Paula Maia Copywriter: Carol Saraiva and Adriana Leite http://www.marceloproject.com/CHOOSE-YOUR-OWN-SUN http://www.marceloproject.com/following/marceloproject.com/CHOOSE-YOUR-OWN-SUN Wed, 11 May 2011 20:27:31 +0000 Marcelo Project 1431605 Sundown has a complete product line totally dedicated to the sun and the health of your skin. To demonstrate part of this huge amount of products, we choose one simple, but also efficient ad. <img src="http://payload.cargocollective.com/1/3/109055/1431605/steps.jpg" border="0" width="670" height="854" width_o="670" height_o="854" src_o="http://payload.cargocollective.com/1/3/109055/1431605/steps_o.jpg" align="left" /> View Work Here Agency: DM9DDB Client: Johnson & Johnson Creative Directors: Sergio Valente, Moacyr Netto, Pedro Gravena, Rodrigo Almeida and Renata Florio Concept: Marcelo Fernandes and Henrique Rojas Art Directors: Marcelo Fernandes and André "He-Man" Amaral Copywriter: Henrique Rojas Type Designer: Mario Niveo Flash Programmer and Animation: Felipe Rolli http://www.marceloproject.com/VARANDA-MEDIUM-ANIMALS http://www.marceloproject.com/following/marceloproject.com/VARANDA-MEDIUM-ANIMALS Mon, 09 May 2011 23:07:44 +0000 Marcelo Project 1420144 <img src="http://payload.cargocollective.com/1/3/109055/1420144/frango.jpeg" border="0" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/frango_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1420144/porco.jpeg" border="0" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/porco_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1420144/vaca.jpeg" border="0" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/vaca_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1420144/esboos.jpg" border="0" width="600" height="853" width_o="600" height_o="853" src_o="http://payload.cargocollective.com/1/3/109055/1420144/esboos_o.jpg" align="left" /> Agency: DM9DDB Client: Varanda Grill Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis and Cassiano Saldanha Concept: Henrique Rojas, Marcelo Fernandes and Tiago "Gaum" Freitas Art Directors: Marcelo Fernandes and Tiago "Gaum" Freitas Copywriter: Henrique Rojas Illustration: Fescher Neoilustração http://www.marceloproject.com/TO-DONATE-FACEBOOK-APP http://www.marceloproject.com/following/marceloproject.com/TO-DONATE-FACEBOOK-APP Fri, 06 May 2011 13:09:38 +0000 Marcelo Project 1405358 Challenge In Brazil, in order to become an organ donor people just need to say so, to their family. As simple as that, without any bureaucracy. But few people know this, reason why Novartis asked for a campaign. Solution We created an extremely simple and functional Facebook App "To donate just say so”. People recorded their voices stating that they are donors and published it onto their wall. Those without a microphone just wrote their message. Results Millions of people become aware of their donor desire, and, best of all, in 2010, we beat the Brazilian record of organ donations. <img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_01.jpg" border="0" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_02.jpg" border="0" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_03.jpg" border="0" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_04.jpg" border="0" width="597" height="440" width_o="597" height_o="440" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405358/w3winner_silver_blk.gif" border="0" width="109" height="109" width_o="109" height_o="109" src_o="http://payload.cargocollective.com/1/3/109055/1405358/w3winner_silver_blk_o.gif" align="left" /> Agency: Garage Interactive Client: Novartis / ABTO Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva http://www.marceloproject.com/INTEL-ROCK-AND-CODES http://www.marceloproject.com/following/marceloproject.com/INTEL-ROCK-AND-CODES Fri, 06 May 2011 00:17:34 +0000 Marcelo Project 1405227 The Brief: One of the most important Intel’s chip families, Centrino needed a campaign to communicate the power and the possibilities of your new processors. The Idea: Create an interactive campaign with musical instruments made from paper and make people play it through a website – using live augment reality. The Result: Have a totally unexpected experience with paper made instruments, playing, recording and sharing your performance on Facebook and Twitter. <img src="http://payload.cargocollective.com/1/3/109055/1405227/intel_01.jpg" border="0" width="670" height="321" width_o="670" height_o="321" src_o="http://payload.cargocollective.com/1/3/109055/1405227/intel_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405227/intel_02.jpg" border="0" width="670" height="324" width_o="670" height_o="324" src_o="http://payload.cargocollective.com/1/3/109055/1405227/intel_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405227/intel_03.jpg" border="0" width="670" height="324" width_o="670" height_o="324" src_o="http://payload.cargocollective.com/1/3/109055/1405227/intel_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/109055/1405227/intel_04.jpg" border="0" width="670" height="323" width_o="670" height_o="323" src_o="http://payload.cargocollective.com/1/3/109055/1405227/intel_04_o.jpg" align="left" /> View work here AWARDS Site of the Day : The FWA Finalist - Wave Festival 2011 Merit - One Show Interactive 2011 Agency: DM9DDB Client: Intel Creative Directors: Sergio Valente, Moacyr Netto, Rodrigo Almeida and Renata Florio Art Directors: Marcelo Jesus Dias and Rodrigo Bombana Interactive Art Director: Marcelo Fernandes Copywriter: Edson Oda Producer: DoubleLeft Audio: Argila Produções Musicais Illustration and Design: Quad Studio e Sergio Filho http://www.marceloproject.com/FAT-SKINNY http://www.marceloproject.com/following/marceloproject.com/FAT-SKINNY Thu, 05 May 2011 22:39:07 +0000 Marcelo Project 1404940 Briefing Runway is a famous Brazilian Gym that´s in the market since 1994. In this year, they decided to focus their communication in the overweight young people. But how can you call the attention of this target? Idea We decided to reach young people in their weakest point: self esteem The objective here is to show the difficulty of obesity and encourages young people to do physical exercises at Runway Gym to avoid being fat and unhealthy. To create a better identification with the public, we use their language: scrapbook, draws and sense of humor. <img src="http://payload.cargocollective.com/1/3/109055/1404940/pea.jpg" border="0" width="670" height="587" width_o="670" height_o="587" src_o="http://payload.cargocollective.com/1/3/109055/1404940/pea_o.jpg" align="left" /> View Work Here Agency: Garage Interactive Client: Runway Gym Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva Art Assistant: Thales Monteiro Illustration: Weno Flash Programmer: Thalles Freitas