http://www.marceloproject.com Marcelo Project Fri, 20 Apr 2012 03:11:51 +0000 http://www.marceloproject.com en http://www.marceloproject.com/MIZUNO-WAVE-CREATION-13 http://www.marceloproject.com/following/marceloproject.com/MIZUNO-WAVE-CREATION-13 Fri, 20 Apr 2012 03:11:51 +0000 Marcelo Project 3238457 Challenge: Mizuno's goal was to launch “Creation 13”, the thirteenth version of the most important tennis of the brand. Solution: To remember all editions of this best-selling model, people were invited to photograph their own used Creation tennis (from model 1 to 13) and send the image to the hotsite (www.doeumcreation.com.br). Besides forming a kind of a collaborative mosaic of Creation´s images, we converted every 10 online donations in a true pair of shoes that were donated by Mizuno to disadvantaged athletes. <img src="http://payload46.cargocollective.com/1/3/109055/3238457/teste_logo.png" width="670" height="304" width_o="670" height_o="304" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/teste_logo_o.png" data-mid="16588950" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/_creation13_transio_separados.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/_creation13_transio_separados_o.jpg" data-mid="16588774" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/home_02.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/home_02_o.jpg" data-mid="16588786" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/home_01.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/home_01_o.jpg" data-mid="16588784" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/home_03.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/home_03_o.jpg" data-mid="16588788" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/new_layout_creation13_principal.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/new_layout_creation13_principal_o.jpg" data-mid="16588809" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/thumbs_01.jpg" width="670" height="251" width_o="670" height_o="251" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/thumbs_01_o.jpg" data-mid="16588911" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/new_layout_creation13_o_projeto.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/new_layout_creation13_o_projeto_o.jpg" data-mid="16588966" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/creation13_DoeSeuCreation.jpg" width="670" height="593" width_o="670" height_o="593" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/creation13_DoeSeuCreation_o.jpg" data-mid="16590408" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/cartela_final.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/cartela_final_o.jpg" data-mid="16588979" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/3/109055/3238457/no_ar.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload46.cargocollective.com/1/3/109055/3238457/no_ar_o.jpg" data-mid="16589333" border="0" align="left"/> View work here Agency: Garage Interactive Marketing Client: Mizuno Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva Art Assistant: Camila Antonini Programming: Safari 3D: Z-axis 3D Studio http://www.marceloproject.com/SAINT-MARCOS-CHURCH http://www.marceloproject.com/following/marceloproject.com/SAINT-MARCOS-CHURCH Thu, 15 Mar 2012 20:12:44 +0000 Marcelo Project 3011552 One of the biggest Palmeiras' historical players, Marcos decided to retire of football world in the beginning of 2012. So we also decided one thing: to honor him. Known as “Saint Marcos” because of his miraculous saves, we created a virtual church, where fans could do their baptism and leave messages for the goalkeeper. In just one month we had 65.000 unique visitors, 17.000 Facebook shares and more than 8.000 messages. US$ 600.000 of spontaneous media without invests one single penny – or asks for any kind of tenth. Is it a miracle or not? <img src="http://payload35.cargocollective.com/1/3/109055/3011552/tela01.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload35.cargocollective.com/1/3/109055/3011552/tela01_o.jpg" data-mid="15346950" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/3/109055/3011552/tela02.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload35.cargocollective.com/1/3/109055/3011552/tela02_o.jpg" data-mid="15346954" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/3/109055/3011552/tela03.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload35.cargocollective.com/1/3/109055/3011552/tela03_o.jpg" data-mid="15346955" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/3/109055/3011552/tela08.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload35.cargocollective.com/1/3/109055/3011552/tela08_o.jpg" data-mid="15354888" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/3/109055/3011552/st_marcos_church_board_cannes.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload35.cargocollective.com/1/3/109055/3011552/st_marcos_church_board_cannes_o.jpg" data-mid="16589487" border="0" align="left"/> View work here READ: Our interview on Lance!, the most important brazilian sports' newspaper. LISTEN: Interview on Radio Bandeirantes by marceloproject Concept: Marcelo Fernandes, Henrique Rojas, Elton Reale and Caetano Sevilla Art Director: Marcelo Fernandes and Caetano Sevilla Copywriter: Henrique Rojas and Elton Reale Programmer: Felipe Rolli http://www.marceloproject.com/BABY-STAR-PROJECT http://www.marceloproject.com/following/marceloproject.com/BABY-STAR-PROJECT Tue, 18 Oct 2011 14:00:52 +0000 Marcelo Project 2166340 Inspired by children and old albums, the Pato Fu band recorded their tenth album with musical toys and children's vocal. An interesting project that reaches from babies to moms. The project was a great success and called the attention of Dermodex, a modern brand specialized in the care and protection of babies, that decided to join the band to develop a innovative project. Thus, together, they created the Baby Star project: Brazilian´s first music clip made entirely of photos sent over the Internet. People across the country can submit photos of their babies and the best ones will be chosen to be part of the video for the song Rock and RollLullaby. Did you like the project? To participate is easy, just take a picture of your baby and prove that he was born a star. <img src="http://payload.cargocollective.com/1/3/109055/2166340/tela01.jpg" width="670" height="168" width_o="670" height_o="168" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela01_o.jpg" data-mid="10817777" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/site_dermodex_divulgao_01.jpg" width="670" height="536" width_o="670" height_o="536" src_o="http://payload.cargocollective.com/1/3/109055/2166340/site_dermodex_divulgao_01_o.jpg" data-mid="10833039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/tela4.jpg" width="670" height="725" width_o="670" height_o="725" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela4_o.jpg" data-mid="10817793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/tela04.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/3/109055/2166340/tela04_o.jpg" data-mid="10817791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/frame01.jpg" width="670" height="375" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame01_o.jpg" data-mid="10833066" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/frame02.jpg" width="670" height="374" width_o="670" height_o="374" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame02_o.jpg" data-mid="10833070" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/frame03.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame03_o.jpg" data-mid="10833071" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/2166340/frame04.jpg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload.cargocollective.com/1/3/109055/2166340/frame04_o.jpg" data-mid="10833073" border="0" align="left"/> View site here Agency: Garage Interactive Client: Bristol-Myers Squibb Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva Director: Gabriel Barbosa http://www.marceloproject.com/GARAGE-LIVE-PORTFOLIO http://www.marceloproject.com/following/marceloproject.com/GARAGE-LIVE-PORTFOLIO Tue, 16 Aug 2011 14:13:09 +0000 Marcelo Project 1865296 PROBLEM Garage Interactive Marketing, a Brazilian digital agency, needs young creatives to renew its team and refresh its ideas. INSIGHT We need to create something different from the traditional face to face interview, where candidates lose time on traffic jams and creative directors need to stretch their busy schedule. IDEA Portfolio Live, an enterely online contest where we can choose our new trainees from an easy and quickly way. HOW IT WORKS Students send us 5 of their best works. Garage's creative team receive the material and already reply the candidates by mail with the exactly time of evaluation. When night comes and the right time arrives, we start to evaluate each ad, live, by webcam. If we like the stuff, we make a rock'n roll sign. If we don't, we just thumbs down. Having at least 3 rock'n roll signs, candidate is automatically selected for a personal interview. <img src="http://payload.cargocollective.com/1/3/109055/1865296/logo1.jpg" width="670" height="321" width_o="670" height_o="321" src_o="http://payload.cargocollective.com/1/3/109055/1865296/logo1_o.jpg" data-mid="9227095" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/tela1.jpg" width="670" height="323" width_o="670" height_o="323" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela1_o.jpg" data-mid="9226500" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/tela2.jpg" width="670" height="725" width_o="670" height_o="725" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela2_o.jpg" data-mid="9226364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/tela3.jpg" width="670" height="918" width_o="670" height_o="918" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela3_o.jpg" data-mid="9226367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/tela4.jpg" width="670" height="918" width_o="670" height_o="918" src_o="http://payload.cargocollective.com/1/3/109055/1865296/tela4_o.jpg" data-mid="9226374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_archive.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_archive_o.jpg" data-mid="9226355" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_cannes.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/3/109055/1865296/anuncio_cannes_o.jpg" data-mid="9226356" border="0" align="left"/> Agency: Garage Interactive Client: Garage Interactive Concept: Marcelo Fernandes and Henrique Rojas Creative Director: Mateus Braga Art Director: Marcelo Fernandes Copywriter: Henrique Rojas http://www.marceloproject.com/YOUR-OWN-PLAYLIST http://www.marceloproject.com/following/marceloproject.com/YOUR-OWN-PLAYLIST Fri, 10 Jun 2011 22:55:35 +0000 Marcelo Project 1575448 <img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_beatles.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_beatles_o.jpg" data-mid="7713368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_rollingstones.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_rollingstones_o.jpg" data-mid="7713372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1575448/sonora_thewho.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/3/109055/1575448/sonora_thewho_o.jpg" data-mid="7713373" border="0" align="left"/> Agency: DM9DDB Client: Terra Networks Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis and Cassiano Saldanha Concept: Henrique Rojas, Marcelo Fernandes and Tiago "Gaum" Freitas Art Directors: Marcelo Fernandes and Tiago "Gaum" Freitas Copywriter: Henrique Rojas http://www.marceloproject.com/SONORA-TYPE-AND-PLAY http://www.marceloproject.com/following/marceloproject.com/SONORA-TYPE-AND-PLAY Fri, 10 Jun 2011 22:12:22 +0000 Marcelo Project 1575262 A web banner for Terra's wide music division, Sonora. Click and type the lyrics. Make sure you follow the right letters as you go. <img src="http://payload.cargocollective.com/1/3/109055/1575262/typetoplay.jpg" width="670" height="747" width_o="670" height_o="747" src_o="http://payload.cargocollective.com/1/3/109055/1575262/typetoplay_o.jpg" data-mid="7712565" border="0" align="left"/> View Work Here Agency: DM9DDB Client: Terra Networks Creative Directors: Sergio Valente, Moacyr Netto, Pedro Gravena Art Directors: Marcelo Fernandes, André "He-Man" Amaral, Daniel Bottas, Marcelo "Jesus" Mariano and Thiago Barbieri Copywriter: Daniel Xavier Flash Programmer and Animation: Felipe Rolli and Daniel Bottas http://www.marceloproject.com/DANONE-ACTIMEL-IN-THE-SCHOOL http://www.marceloproject.com/following/marceloproject.com/DANONE-ACTIMEL-IN-THE-SCHOOL Wed, 11 May 2011 20:31:28 +0000 Marcelo Project 1431672 <img src="http://payload.cargocollective.com/1/3/109055/1431672/logo_projeto.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/3/109055/1431672/logo_projeto_o.jpg" data-mid="6972728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1431672/conceito.jpg" width="670" height="220" width_o="670" height_o="220" src_o="http://payload.cargocollective.com/1/3/109055/1431672/conceito_o.jpg" data-mid="6972727" border="0" align="left"/> Agency: Garage Interactive Client: Danone Creative Director: Mateus Braga Concept: Marcelo Fernandes, Adriana Leite, Paula Maia and Carol Saraiva Art Director: Marcelo Fernandes and Paula Maia Copywriter: Carol Saraiva and Adriana Leite http://www.marceloproject.com/CHOOSE-YOUR-OWN-SUN http://www.marceloproject.com/following/marceloproject.com/CHOOSE-YOUR-OWN-SUN Wed, 11 May 2011 20:27:31 +0000 Marcelo Project 1431605 Sundown has a complete product line totally dedicated to the sun and the health of your skin. To demonstrate part of this huge amount of products, we choose one simple, but also efficient ad. <img src="http://payload.cargocollective.com/1/3/109055/1431605/steps.jpg" width="670" height="854" width_o="670" height_o="854" src_o="http://payload.cargocollective.com/1/3/109055/1431605/steps_o.jpg" data-mid="6972324" border="0" align="left"/> View Work Here Agency: DM9DDB Client: Johnson & Johnson Creative Directors: Sergio Valente, Moacyr Netto, Pedro Gravena, Rodrigo Almeida and Renata Florio Concept: Marcelo Fernandes and Henrique Rojas Art Directors: Marcelo Fernandes and André "He-Man" Amaral Copywriter: Henrique Rojas Type Designer: Mario Niveo Flash Programmer and Animation: Felipe Rolli http://www.marceloproject.com/VARANDA-MEDIUM-ANIMALS http://www.marceloproject.com/following/marceloproject.com/VARANDA-MEDIUM-ANIMALS Mon, 09 May 2011 23:07:44 +0000 Marcelo Project 1420144 <img src="http://payload.cargocollective.com/1/3/109055/1420144/frango.jpeg" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/frango_o.jpeg" data-mid="6917100" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1420144/porco.jpeg" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/porco_o.jpeg" data-mid="6917101" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1420144/vaca.jpeg" width="600" height="1029" width_o="600" height_o="1029" src_o="http://payload.cargocollective.com/1/3/109055/1420144/vaca_o.jpeg" data-mid="6917102" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1420144/esboos.jpg" width="600" height="853" width_o="600" height_o="853" src_o="http://payload.cargocollective.com/1/3/109055/1420144/esboos_o.jpg" data-mid="6917110" border="0" align="left"/> Agency: DM9DDB Client: Varanda Grill Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis and Cassiano Saldanha Concept: Henrique Rojas, Marcelo Fernandes and Tiago "Gaum" Freitas Art Directors: Marcelo Fernandes and Tiago "Gaum" Freitas Copywriter: Henrique Rojas Illustration: Fescher Neoilustração http://www.marceloproject.com/TO-DONATE-FACEBOOK-APP http://www.marceloproject.com/following/marceloproject.com/TO-DONATE-FACEBOOK-APP Fri, 06 May 2011 13:09:38 +0000 Marcelo Project 1405358 Challenge In Brazil, in order to become an organ donor people just need to say so, to their family. As simple as that, without any bureaucracy. But few people know this, reason why Novartis asked for a campaign. Solution We created an extremely simple and functional Facebook App "To donate just say so”. People recorded their voices stating that they are donors and published it onto their wall. Those without a microphone just wrote their message. Results Millions of people become aware of their donor desire, and, best of all, in 2010, we beat the Brazilian record of organ donations. <img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_01.jpg" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_01_o.jpg" data-mid="6838318" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_02.jpg" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_02_o.jpg" data-mid="6838325" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_03.jpg" width="597" height="552" width_o="597" height_o="552" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_03_o.jpg" data-mid="6838329" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/109055/1405358/todonate_04.jpg" width="597" height="440" width_o="597" height_o="440" src_o="http://payload.cargocollective.com/1/3/109055/1405358/todonate_04_o.jpg" data-mid="6838334" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/109055/1405358/w3winner_silver_blk.gif" width="109" height="109" width_o="109" height_o="109" src_o="http://payload.cargocollective.com/1/3/109055/1405358/w3winner_silver_blk_o.gif" data-mid="10825433" border="0" align="left"/> AWARDS W3 Awards - Silver Winner 2011 Agency: Garage Interactive Client: Novartis / ABTO Creative Director: Mateus Braga Concept: Marcelo Fernandes and Carol Saraiva Art Director: Marcelo Fernandes Copywriter: Carol Saraiva